“There are 360 degrees, so why stick to one?”

“A house is a machine for living in.”

Bruno Munari – طراح و نظریه‌پرداز طراحی
“To complicate is simple, to simplify is difficult. To complicate you just add everything you want, but to simplify you have to remove until what is left is just the essential.”
📖 Design as Art

Donald Norman – متخصص طراحی تجربه کاربری
“When designers ignore usability, they chase innovation instead of improving reality.”
📖 The Design of Everyday Things

Raymond Loewy – پدر طراحی صنعتی مدرن
“Between two products equal in price, function, and quality, the one with the most attractive exterior will win.”

Elon Musk – کارآفرین و طراح سیستم‌های نوآورانه
“Any product that needs a manual to work is broken.”

جانی آیو (Jony Ive) – طراح صنعتی (اپل)

“Any sufficiently advanced technology is indistinguishable from magic.”

“A bad website is like a grumpy salesperson.”

پدرو آلمودار – ۱۹۹۲

John C. Maxwell(جان مکسول) نویسنده، سخنران و کشیش آمریکایی است که کتابهای بسیاری درزمینهٔ رهبری نوشته‌است.

میلتون گلیزر (Milton Glaser) – طراح گرافیک

جو لیچ ، مشاور و نویسنده کتاب روانشناسی طراحان

I will never design a building before meeting the people who will use it.

Design is a conscious effort to impose meaningful order.

Good design brings a great product to its maximum potential for customer engagement and sales.

To find out the secret of the universe
Think in terms of energy, frequency and vibration

کتاب lean Analytics نوشته الیستر کرول ، بنجامین یسکوویتز

Most people don’t really know who to show them what.
از استیو جابز – نابغه تکنولوژی آمریکایی

if you don’t pay for the product you are the product

Saul Bass – طراح گرافیک و تصویرساز
“Design is thinking made visual.”

Buckminster Fuller – معمار و مخترع
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”

کتاب پنجمین فرمان

Design isn’t being like an artist. Design is to ensure things are within a certain set of guidelines providing a good experience and aesthetics & that can be trained.